San Diego Market Update - August 2025
Before we dive into what’s happening in the San Diego real estate market, I’ve got a few fun and useful updates to share with you!
🎉 August Events in San Diego
Don’t forget to download your free August San Diego events calendar (link in newsletter email)— it’s packed with fun things to do this month. Don't forget to print it out and pin it up so you don't miss any of the fun events happening in August. A couple of highlights I’m personally excited about:
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Leucadia Art Walk – One of my favorite summer events, full of local art, music, and community vibes.
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Resident Free Days at the San Diego Museum of Art – San Diego residents get free admission on certain days, so take advantage of it and enjoy some culture and air conditioning!
🌐 Have You Seen My New Website?
I just launched a brand-new website that’s full of helpful tools and resources for buyers, sellers, and anyone curious about the local market. Whether you're looking to explore neighborhoods, connect with a trusted out-of-area agent, or read my latest guides — it’s all there. Check it out!
🏡 San Diego Real Estate Market: July to August 2025
So, what’s happening in our market?
We’ve officially shifted from a neutral market to a buyer’s market — which is pretty rare in San Diego! In the last couple of months, I’ve been able to help buyers:
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Negotiate lower purchase prices
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Have sellers buy down their interest rates
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Cover part (or all) of their closing costs
Sometimes all three in one deal!
This is a big win for buyers who have felt squeezed out in the past. San Diego is known for tight inventory and competitive bidding, but right now? Buyers actually have options — and negotiating power.
On the flip side, for sellers, this shift means homes are sitting longer and price flexibility is more important. It’s not necessarily bad news — it just requires a solid pricing strategy, standout marketing, and a bit of patience.
➡️ If you’re both buying and selling, this market actually works in your favor. What you might give up on the sale side, you often make back — or more — on your next purchase. It usually evens out.
That’s it for this month’s update! I’ll be back next month with more tips, local finds, and real estate insights. Until then, enjoy the rest of your summer — and don’t forget to grab that event calendar before you go!
– Reina Madriz
Your San Diego Real Estate Guide ☀️
